UAE Real Estate: Excelling in the Digital Age

REM TIMES speaks to real estate experts on how they are using social media to boost their businesses

The UAE real estate market has been showcasing tremendous progress over the last several years and a crucial factor behind this meteoric growth is the rapidly evolving world of social media. With increased visibility, enhanced marketing strategies and influencer partnerships, more and more real estate developers are turning to networking platforms to expand their businesses and keep customers engaged as a result of which, there has been a significant uptick in transaction volumes and heightened activity across both residential and commercial property sectors. Social media is a powerful tool enabling them to help potential buyers and tenants from across the world to experience and invest in properties before setting foot in them.

REM TIMES explores this dynamic relationship between real estate and social media and speaks to real estate developers and brokers on how they are harnessing the power of networking platforms to connect with their audiences and enhance their business operations.

As a property developer focused on building communities through residential, retail and F&B offerings, we have prioritised reaching both property customers and consumer brands alike, showcasing products and amplifying our messaging through the appropriate social media platforms. Social media has played a primary role in our marketing success, allowing us to engage directly with our audience, building a sense of community, driving real-time conversations, and ensuring seamless communication of updates. It has also helped us gather valuable feedback, helping us continuously improve and adapt to customer needs, ultimately strengthening our relationships and enhancing brand loyalty.

Edward Attwood, Chief Communications Officer, Arada

Social media has helped us generate sales leads from cost-effective marketing campaigns, by targeting specific profiles for potential buyers and investors. Many of these leads turned into solid enquiries for both sales and leasing. It has also helped us increase brand awareness for both Seven Tides as a quality property developer and for our individual projects. It has allowed us to connect, engage and share information with buyers and potential investors, and increase our geographical reach and showcase our projects to an international audience.

Abdulla Bin Sulayem, CEO of Seven Tides

Social media has played an essential role in enhancing Dubai's real estate market, and I’ve found platforms like Instagram and LinkedIn to be incredibly valuable. Personally, I use Instagram to showcase properties, and build a personal connection with clients and colleagues. LinkedIn, on the other hand, allows me to connect with industry professionals and share market insights. Together, these platforms help me stay visible and credible in a competitive market, ultimately driving growth and fostering strong relationships in the real estate sector.

Karina Meirmann, Head of Sales, La Foret Real Estate

Developers in Dubai are leveraging social media to show more than just a property tour; they are using various platforms to showcase the experience and lifestyle that accompany their properties. This strategy also expands their reach to foreign investors, offering a glimpse into Dubai's high-quality living experiences and creating a sense of urgency and exclusivity which drives demand. Social media also helps developers and brokers stay easily connected with clients, reducing the need for countless emails and updates across different platforms.

Fintan Flannelly, Head of Developer Sales, Allsopp & Allsopp

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