Stella Stays Launches Branded Residences In London

The UAE proptech’s property is located at 98 Baker Street and promises a tech-infused living experience

Stella Stays, the UAE proptech start-up known for its unique approach to flexible rentals, has announced the opening of its branded residences in the heart of Baker Street, London. With a presence in markets including UAE, KSA, Turkey, Bahrain, Egypt, the UK, and Canada, Stella Stays boasts a masterfully curated portfolio of tech-enabled branded residences.

Located at 98 Baker Street, London, the apartments epitomise Stella Stays’ vision of interior design excellence, embodying the company’s ‘Show Up and Start Living’ concept. Nestled in the prestigious Marylebone neighbourhood of London, the luxury one and two-bedroom units deliver an unparalleled, tech-infused living experience. Located at a brief four-minute stroll from Baker Street Station, Stella Stays Baker Street residences offer immediate access to Central London, including neighbourhoods like Mayfair, Regent Street, Soho, and Camden. Marylebone is also situated close to two of London’s renowned parks – Regent’s Park and Hyde Park.

The apartments emanate an ambience of refined comfort through their carefully curated interiors. Every detail has been thoughtfully selected, from the warmth of heated herringbone wood floors to the intricate stone tiling and sophisticated brass finishes. The kitchens, blending style and functionality seamlessly, feature sleek countertops and ambient lighting. The bedrooms offer luxurious built-in wardrobes, while beautifully tiled bathrooms provide a striking visual contrast within the space.

The open-concept layout showcases a masterclass in-space optimisation, with strategically positioned windows welcoming abundant natural light while safeguarding residents' privacy. Stellar space utilisation, a hallmark of urban living, has been artfully executed by Stella Stays’ in-house design team. The living spaces are adorned with cool greys, subtle earthy tones, and accents of wood and marble. This blend exudes luxury while creating a comfortable retreat from London's ever-changing climate. Bedrooms maintain an airy ambience with delicate fabrics that promote tranquillity and relaxation. The incorporation of natural elements, such as indoor plants, pays homage to the surrounding parks and seamlessly blurs the line between indoor and outdoor living. The earthy tones foster an environment conducive to creativity and productivity throughout one's stay.

Residents can use the Stella Stays app to streamline the entire process, from booking to payment and ID submission, making it hassle-free and convenient. Integrated smart home devices, including personalised access codes for smart door locks, enhance security and tailor each stay to the individual, ushering in an innovative era of technology for a seamless and contemporary living experience.

Mohannad Zikra, CEO and Co-Founder of Stella Stays, expressed his enthusiasm for the company’s London expansion, stating, “The harmonious blend of interior elements and design at Stella Stays Baker Street culminates in an exceptional living experience within one of London's most desirable neighbourhoods. Each detail has been carefully woven together to create an interior space that not only speaks to comfort and style but also encapsulates the essence of city living at its finest.”