Said El Haouasli Appointed as CEO of Land Sterling

The real estate veteran comes with over 20 years of leadership experience in the industry

Land Sterling, a leading real estate consultancy firm, has appointed Said El Haouasli as its new Chief Executive Officer. With over 20 years of leadership experience in real estate and community management, Said is set to steer the company towards further growth and innovation.

Said joins Land Sterling with a wealth of experience, having held senior roles at prominent organisations such as MAF Dalkia, Imdaad, DAMAC and Dubai Community Management. His strategic expertise and hands-on leadership approach will be pivotal as Land Sterling continues its trajectory of delivering excellence across the MENA region and beyond.

We will continue to build on the company’s strong foundation while embracing new opportunities and challenges. My focus is on fostering collaboration and innovation to drive growth and enhance client value.

Said El Haouasli, CEO, Land Sterling

Commenting on his appointment, Said El Haouasli said, “I am excited to take on this new role and lead Land Sterling into its next chapter. We will continue to build on the company’s strong foundation while embracing new opportunities and challenges. My focus is on fostering collaboration and innovation to drive growth and enhance client value.”

Abdelbasset Betraoui, the outgoing CEO, who will remain on the board, expressed his confidence in Said’s leadership: “Said’s deep industry knowledge and strong leadership skills make him the ideal choice to lead Land Sterling. I am proud of what we’ve achieved, and I look forward to seeing the company thrive under his guidance.”

Said’s appointment comes at a time of expansion and transformation for Land Sterling, which continues to strengthen its presence as a trusted real estate consultancy partner across the Middle East, North Africa, and Europe.

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