New Murabba Partners with Tourism Development Fund

The two organisations are joining hands to bring Riyadh’s visionary downtown to life

New Murabba Development Company (NMDC) has signed a Memorandum of Understanding (MoU) with the Tourism Development Fund (TDF) to spearhead the transformation of Riyadh. The agreement will see the two entities work closely together to create New Murabba: the world’s largest, modern downtown, serving as a model for future urban development and contributing towards Riyadh city’s evolution, in line with Vision 2030.

Brief Look

• Transformative experience: New Murabba is all to become the most advanced, transformative, downtown experience in the world
• Investment hub: It aims to fulfil Saudi Arabia’s potential as a leading investment destination — a place where people live, work, and play
• Nurturing eco-system: It will be distinguished by a thriving tech ecosystem, an enabling business environment and a diverse and welcoming society 

The MoU was signed by New Murabba Development Company CEO, Michael Dyke and TDF CEO, Qusai bin Abdullah Al-Fakhri. As part of the agreement, TDF will provide direct financing opportunities — in collaboration with its network of partners and contracted investors, which solidifies NMDC’s access to TDF’s expertise, networks and investment capabilities. The agreement is poised to unlock New Murabba's immense potential, placing Riyadh at the forefront of global destinations and showcasing the Kingdom of Saudi Arabia's commitment to innovative, sustainable urban development, cultural richness, and unparalleled visitor experiences on the world stage.

“We are pleased to have partnered with the New Murabba Development Company to bring this bold undertaking to life: an innovative undertaking that will enhance Riyadh’s status on the global stage as one of the commercial and financial capitals of the world. This is a future-focused partnership that extends our efforts to work in a fully aligned manner with the private sector to create a greater, more prosperous Saudi Arabia.”

Qusai bin Abdullah Al-Fakhri, CEO, Tourism Development Fund  

“We are pleased to have partnered with the New Murabba Development Company to bring this bold undertaking to life: an innovative undertaking that will enhance Riyadh’s status on the global stage as one of the commercial and financial capitals of the world. This is a future-focused partnership that extends our efforts to work in a fully aligned manner with the private sector to create a greater, more prosperous Saudi Arabia,” said Qusai bin Abdullah Al-Fakhri, CEO, TDF. “In line with Vision 2030 and the National Tourism Strategy, our agreement with New Murabba Development Company marks the beginning of an exciting new chapter for Riyadh; one that adds to the richness of the Kingdom’s inspiring story of transformation. Together, we aim to create a modern downtown in the Saudi capital that provides even greater access to exceptional living, working and entertainment experiences. Representing the very best of Saudi excellence, we believe New Murabba will attract tourists — as well as investors — to the Kingdom, and improve citizens’ and residents’ quality of life,” he added.

 Michael Dyke, CEO, NMDC, said, “New Murabba will be a gateway to the future. We are confident that our partnership with TDF will enable us to play a transformative role in diversifying sources of income for the Saudi economy, aligning seamlessly with the objectives of Vision 2030.  Together, we will create groundbreaking opportunities that will not only elevate the Saudi tourism landscape, and drive New Murabba to the forefront of global innovation.”