‘Navigating the Real Estate Market Requires a Proactive Approach’

In an interview with REM TIMES, Said El Haouasli, CEO of Land Sterling, shares his vision to position Land Sterling as a leading force in the real estate consultancy sector

With his recent appointment as the CEO of Land Sterling, Said El Haouasli is set to lead the company into its next phase of growth and innovation. Bringing over 20 years of experience in real estate and community management, Said has held senior leadership roles at renowned organisations such as MAF Dalkia, Imdaad, DAMAC, and Dubai Community Management. With an excellent track record in strategic leadership and operational excellence, Said has consistently delivered measurable results in improving organisational performance, driving innovation, and fostering a culture of continuous improvement.

As the CEO of Land Sterling, Said plans to strengthen client relationships, prioritise sustainability, and leverage advanced technologies to bolster the company’s market position. Speaking exclusively to REM TIMES, he shared his vision to position Land Sterling as a leading force in the real estate consultancy sector. His focus will be on driving growth, maximising value for stakeholders, and ensuring the company’s long-term success in a dynamic market.

Q. As the new CEO of Land Sterling, what steps will you take to enhance Land Sterling’s market position and brand recognition?

To enhance Land Sterling’s market position and brand recognition, I plan to implement strategic initiatives that leverage the diverse expertise of our teams and the strong relationships we have with our clients.

Strengthening client relationships is at the core of our approach. Our services are well-established and trusted, and we aim to deepen this trust by engaging more closely with our clients. Seeking their feedback, understanding their evolving needs, and ensuring personalised service through consistent communication will ensure we continue to exceed expectations.

For a business that has been successfully operating since 2009, innovation is vital, and we plan to expand on this legacy by exploring new, innovative services that address emerging market trends and client demands. A comprehensive marketing and branding strategy will be instrumental in amplifying our visibility and reinforcing our position as a leading real estate consultancy.

Equally important is employee engagement and development. By investing in professional development and training, we ensure our team remains equipped with the latest industry knowledge and skills, which directly contributes to the delivery of superior services and strengthens our brand identity.

As sustainability becomes an increasingly critical factor for our clients, we aim to incorporate environmental responsibility into our business practices. This alignment with market expectations will further enhance our brand’s relevance and value in the industry.

Q. How do you plan to navigate the evolving real estate market in Dubai and the broader UAE?

Navigating the dynamic real estate market in Dubai and the UAE requires a proactive and adaptable approach, based on continuous market research to monitor trends, shifts, and emerging demands.

Leveraging technology will remain a key focus as we plan to invest in advanced data analytics to enhance decision-making and strategy development. Diversifying our service offerings to meet the evolving needs of residential, commercial, and mixed-use developments will also be a priority, ensuring we stay aligned with market demands.

To support these efforts, attracting and retaining top talent will be essential. A skilled and forward-thinking team is critical to effectively navigating market changes and sustaining our leadership position in the industry.

Q. What do you see as the biggest opportunities and challenges for Land Sterling in the next five years?

The next five years offer exciting opportunities, particularly with the growing demand for sustainable development. Sustainability has become a priority for both customers and investors, presenting a strong opportunity for Land Sterling to lead in eco-friendly and sustainable projects.

Technological advancements are another critical area, especially with the increasing need to integrate smart solutions in real estate, such as smart buildings, property management software, and virtual property viewing tools. Land Sterling is fortunate to have a comprehensive IT setup through our sister company, Belsons Technology, which simplifies our adaptability to these advancements.

The government’s initiatives to attract investments also provide us with a valuable opportunity to leverage these programs and expand our project portfolio. However, these opportunities come with challenges, particularly the impact of geopolitical factors on market volatility. Addressing these challenges will require a strong, cohesive team of experts. By fostering a positive workplace culture and offering development opportunities, we are confident in our ability to overcome these obstacles and continue driving success.

Q. How will you ensure that Land Sterling remains competitive in the rapidly changing real estate sector?

To remain competitive, it is essential to implement a robust market research framework that closely monitors industry trends, consumer preferences, and competitor activities. However, our true strength lies in our team of professionals. As a management team, we will focus on fostering an agile organisation that can quickly respond to market changes. Empowering our teams to make decisions based on real-time data and feedback will be a key part of this strategy.

Understanding and prioritising our clients’ needs will continue to be central to our approach. By actively seeking client feedback and staying attuned to regulatory changes, we will ensure that our deliverables remain relevant, effective, and aligned with market demands.

Q. What is your vision for the future of Land Sterling, and how do you plan to achieve it?

My vision for Land Sterling is to establish the company as a leader in the services we provide by staying closely connected to our clients and collaborating extensively with government bodies and other organisations. This will be achieved by integrating eco-friendly practices into our projects and offering advisory services that promote biodiversity and reduce carbon footprints.

Engaging more deeply with our clients to understand their needs and aspirations will be a priority. We aim to contribute to initiatives that create spaces fostering community well-being and encouraging social interaction, aligning our efforts with broader societal goals.

Embracing cutting-edge technology will also play a vital role in realising this vision. By leveraging data analytics for informed decision-making and exploring advancements in smart building technologies, we aim to deliver superior advisory services. This approach will position Land Sterling as the preferred partner for clients seeking innovative and sustainable solutions.

Land Sterling is one of the proud sponsors of World Realty Congress 2024

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