MERED, Pininfarina Present ICONIC Tower at MIPIM 2024

The two companies also discussed the exploration of potential projects worldwide at the event

MERED, a prominent international real estate developer, along with the globally renowned Pininfarina, an illustrious name in architectural design, successfully participated in MIPIM 2024 in Cannes, France, showcasing their flagship project, the ICONIC Tower, a symbol of ultra-luxury living in the heart of Dubai. Marking their inaugural participation at the world’s leading property event, the partners seized the opportunity to immerse themselves in strategic discussions and spoke about the exploration of potential projects worldwide, reaffirming their commitment to innovation and excellence in the global real estate landscape.

Amenities of the Project

• The property includes a lavish private lounge, dining room, state-of-the-art gymnasium and exclusive private cinema
• It also includes infinity pool with breathtaking sea views, expansive outdoor terrace, indulgent jacuzzi, rejuvenating ice spa, and innovative air-conditioned private parking spaces 

Throughout the event, MERED engaged in discussions with global market players, investors, and architects, actively seeking new opportunities across different countries. These interactions were marked by insightful discussions and strategic networking, offering valuable opportunities to forge strategic partnerships.

Our participation at MIPIM alongside Pininfarina has proven to be a tremendous success. We seized this moment to not only unveil the project but to share our vision of architectural innovation on a global scale. We are committed to not only transform skylines but redefine the very concept of luxury living. Our ambition is to stretch the boundaries of residential developments, ensuring that our projects become landmarks that embody elegance, craftsmanship, and cutting-edge technology.

Diana Nilipovscaia, CEO at MERED

Dubai's real estate sector continues to thrive, with individual property sales reaching remarkable heights of $420 million in the third quarter of 2023, underscoring the global appetite for premium residential properties. With a proven track record in urban development and a dedication to enhancing luxury living, MERED serves as a role model for quality construction and management in the field. Through innovative technology infrastructure, cutting-edge management systems, and strict adherence to superior building standards, the company remains committed to setting new benchmarks for real estate excellence.