FIAT Announces Luxury Complex In New Jersey

FIAT House will introduce an innovative approach with an on-site car-sharing fleet comprising all-electric FIAT 500e vehicles

FIAT, the global automobile brand, and UNLMTD Real Estate, a company specialising in real estate development, investment, and property management, announced their collaboration in introducing FIAT House, which is scheduled to launch in early 2024. The innovative residential property will be built in the United States at the base of the George Washington Bridge in Fort Lee, New Jersey, within close proximity to Manhattan.

FIAT House would be an innovative residential complex comprising over 300 rental residences, providing hospitality-focused amenities, customised concierge services, and exclusive community events. The premium residential complex is located at the junction of eight major highways and includes studios, one-bedroom, and two-bedroom homes, some of which come furnished. These residences boast premium. The property symbolises the future of real estate, prioritising lifestyle, efficiency, community, and mobility in residential living granting access to various mass-transit and alternative transportation choices.

FIAT House is also set to introduce the future of mobility by offering an on-site car-sharing fleet exclusively comprised of all-electric Fiat 500e vehicles, offering residents an enjoyable and eco-friendly mobility solution. “Collaborating with FIAT on this endeavour forges a unique opportunity to transcend traditional real estate development boundaries,” said Gabriella LoConte, development lead of UNLMTD Real Estate. LoConte said he imagines a future in which individuals adopt mobility, live more effectively, and fully immerse themselves in life, and eagerly anticipate realising this vision. “We envision a future where people embrace mobility, live efficiently, and experience life to the fullest. We look forward to bringing that vision to life in a dynamic location, where in a few minutes of time, one can easily bike over the George Washington Bridge to Manhattan or just as easily access unparalleled hiking and walking trails on the Palisade cliffs.”

Olivier Francois, CEO of FIAT and Global Chief Marketing Officer of Stellantis, a leading global automaker and mobility provider of which FIAT is part of the portfolio of brands, said, “FIAT is a loved brand around the world and our partnership with UNLMTD has created a very unique opportunity to showcase what FIAT stands for: sustainable mobility with optimistic, forward-looking living. We are thrilled to be at the forefront of this natural collaboration, which is bolstered by the simultaneous Grand Opening of FIAT House and launch of the new FIAT 500e for North America early next year.”