Ex-Emaar Chief Launches New Real Estate Company

Powered by Ayana Holding, Amaal taps into an extensive network of global resources and expertise in real estate

Former Emaar Group CEO Abdulla Lahej has launched his own turnkey real estate development Amaal company, backed by funding from Ayana Holding, which he co-founded in 2014. Amaal, an innovative real estate developer, is set to revolutionize the real estate landscape, delivering residential masterpieces that cater to the evolving demands for an elevated living experience.

“Amaal, which signifies ‘aspiration’ in Arabic, represents our vision of creating not just buildings but vibrant communities that embody elegance, functionality, and sustainability. We are committed to pushing the boundaries of architectural innovation, ensuring that each project meets the highest standards of quality and caters to the modern homeowner’s evolving needs.”

Abdulla Lahej, Chairman of Amaal and Founding Partner of Ayana Holding

Under the strategic guidance of Lahej, Chairman of Amaal and Founding Partner of Ayana Holding, Amaal is established with the strength of Ayana Holding, a network of companies globally renowned for its expertise in construction, architectural design, infrastructure, and real estate sales. Strategically positioned for growth, Amaal is dedicated to crafting quality living spaces that are not only innovative and sustainable but also foster a community that blends seamlessly into the vibrant cultural and ecological fabric of the UAE.

“We are proud to launch Amaal, an innovative force set to transform the UAE’s real estate landscape,” stated Abdulla Lahej, Chairman of Amaal and Founding Partner of Ayana Holding. “Amaal, which signifies ‘aspiration’ in Arabic, represents our vision of creating not just buildings but vibrant communities that embody elegance, functionality, and sustainability. We are committed to pushing the boundaries of architectural innovation, ensuring that each project meets the highest standards of quality and caters to the modern homeowner’s evolving needs. Amaal aims to support the UAE’s vision for sustainable development, setting new benchmarks in urban living and contributing significantly to the country’s growth and development.”

Amaal goes beyond traditional real estate development; it curates lifestyles. Each Amaal project blends aesthetic elegance with functional design, transforming spaces into vibrant living environments. Leveraging Ayana Holding’s expertise, Amaal oversees every phase, from site selection to marketing, ensuring top-tier quality and creativity. Amaal is set to launch a series of transformative projects designed to exceed the expectations of modern buyers and investors, redefining urban living through innovative architecture and a commitment to excellence.