Digital twins of real estate projects in the metaverse to help developers push sales

Virtual tours can build brand awareness and promote properties in the market at a quicker pace

Real estate developers stand to be among the biggest beneficiaries of the metaverse, with digital twins of their properties seen to help drive marketing and sales, experts said at the Dubai Metaverse Assembly.

By providing virtual tours of projects, developers can build brand awareness, promote the developments in the market at a quicker pace and also scale their reach to investors.

The metaverse is the emerging space where people can interact in virtual worlds using three-dimensional representations.

The technology also allows companies to market products through interactive means, specifically by immersing users in a fully digital world with the help of hardware such as augmented reality headsets and related software.

For real estate developers, taking clients on a tour of a digital twin of their properties will allow potential investors to experience the feel of the project.

Shifting to the metaverse is seen to have a positive business impact, according to 71 per cent of respondents to a recent global survey from consultancy Accenture.

Its market opportunity, meanwhile, is projected to be worth more than $1 trillion in annual revenues, US bank JPMorgan said.