.png "https://www.worldrealtycongress.com/")
.png "https://thebusinessfrontier.com/")
Red Sea Global is working with Zain KSA and Serge Ferrari Group for the project, which promises to be a groundbreaking digital experience
January 17, 2024 | Staff Reporter | KSA | Developers
Red Sea Global (RSG), the multi-project developer behind the world’s most ambitious regenerative tourism destinations, The Red Sea and Amaala, with Zain KSA and the French Serge Ferrari Group, has announced a new technical breakthrough to deliver a groundbreaking digital experience at Ummahat Island.
Through this strategic partnership, which aims to maximise joint sustainability efforts, RSG and Zain KSA have designed and installed innovative telecom towers to provide visitors with an unprecedented communication experience that combines speed and service efficiency. At the same time, the buildings are thoroughly blended with the aesthetic elements of the island, ensuring that guests enjoy an exceptional experience on the white beaches of Ummahat, with its charming turquoise waters and stunning landscapes.
The completion of the towers coincides with the opening of The St Regis Red Sea Resort, with Nujuma, A Ritz Carlton Reserve, also located on the island, preparing to welcome its first guests imminently. “Today, we are developing a future of stunning destinations that put people and the planet at the centre. As we aspire to be leaders in sustainable development and environmental responsibility around the world, we are well aware that achieving this ambitious goal requires working with partners who share our vision, a common ethical and social commitment, as well as a desire for innovation and uniqueness,” said Group Head of Technology at Red Sea Global, Dr Ahmed Alsohaily.
The five main objectives of the project are –
The towers are powered by the world’s first net zero energy 5G network, recently launched by RSG and Zain KSA and the first worldwide. In addition to being 100% solar powered, these towers are designed to allow air circulation to reduce cooling costs, and they do not require high maintenance. Characterised by their unique design, including the use of innovative materials produced by the French Serge Ferrari Group, the towers blend in with the nature of Ummahat Island, ensuring the preservation of the magnificent vistas and the minimal use of land space.
Eng Sultan Abdullah Alhadlag, Marketing and Business Development Executive at Zain KSA said, “Over the past few years, our approach to strategic partnerships has proven its effectiveness in terms of contributing to supporting the development process of our kingdom in line with our wise leadership’s aspirations and Saudi Vision 2030’s goals. We have always been keen to promote and localise innovation to employ all our technical capabilities and capacities in serving our beloved kingdom. Since sustainability is at the heart of our strategy, we have always worked to implement responsible practices and investments that ensure that all infrastructure, services, and digital solutions are environmentally friendly and conserve our natural resources.”
“Having achieved the launch of the world’s first zero-carbon 5G network with our partner, RSG, we are recording a new joint achievement that will consolidate our efforts to contribute to human well-being and nature conservation and ensure its sustainability for future generations. With this in mind, these new towers, which are now operational at Ummahat Island, will be the gateway to a new era of national technological progress towards greater human well-being and the permanence and sustainability of nature.”
President of the Serge Ferrari Foundation, Sébastien Baril, said, “The challenges of the ecological transition must lead us to transform our organisation. This means changing our business model to focus on solutions, with an innovative materials approach to reduce our impact and contribute to a better world.”
