Belhasa Group Reveals Future Plans

With a foothold in multiple sectors across the UAE, the enterprise plans to add more brands to its portfolio

Founded in 1968 by Dr Ahmed Saif Belhasa, the Belhasa Group has been a leading player in the industry for over 50 years. A diverse conglomerate that propels the UAE's development across multiple sectors, the group's founding venture, Union Trading Company, laid the foundation for what has become a thriving enterprise today.

Under the leadership of Dr Belhasa and the dedicated efforts of his sons, Amer Ahmed Belhasa, Majed Ahmed Belhasa, Haitham Ahmed Belhasa, and Saeed Ahmed Belhasa, the group has expanded its portfolio to encompass more than thirty commercial companies. These companies are strategically managed across several remarkably successful sectors, driving institutes and services, construction, trading and real estate, and hospitality and also work towards the vision of the country had. “Following the footsteps of Dubai’s D33 economic agenda, a plan to double the size of Dubai’s economy over the next decade, B33 aims at positioning Belhasa Group as one of the top three family-run companies in Dubai, leading by reputation and organization and doubling its achievements which in turn adds to Dubai’s global success and presence,” said Dr Belhasa and added, “Dubai has reached prominence through its success in diversifying its economy away from a reliance mostly on trading and re-exporting, into becoming one of the world’s major tourist destinations.”

The Emirates Driving Institute, a flagship division, is a trailblazer in the services sector of the UAE. It operates several institutes locally in Dubai, Fujairah, Ajman, and Sharjah, and internationally in Saudi Arabia, Egypt, Morocco, and the United States of America. With a keen eye on diversification, the group’s hospitality division has also seen notable expansion and various ventures in the past couple of years. This includes new openings of Ben’s Cookies, which has 10 outlets at present around the UAE, including the largest in the world. Table Otto, originally a Kuwaiti concept, is also presented by the group across three emirates – Dubai, Abu Dhabi and Al Ain. The division also brought Bachir Ice Cream to the UAE, the famous Lebanese ice cream brand with three branches across Dubai and Sharjah.

The hospitality division is planning to end 2023 on a strong note, adding two esteemed international brands to its portfolio, North Audley Cantine (NAC) and Berenjak, and with plans on launching its home-grown concepts as promising plans await them in 2024. The group also recently ventured into the car wash service industry with the launch of ‘Tubewash’, offering the region's first car wash tunnel service. Plans for expansion and diversification in this sector are underway, along with the establishment of ‘Platinum Taxi’, a leading taxi service in the emirates of Fujairah and Ajman, set to expand its operations to other emirates.