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The Japanese sportswear brand joins hands with the real estate developer to promote sports in the region
June 12, 2024 | Staff Reporter | UAE | Developers
Japanese sportswear brand, ASICS and Dubai’s multi-sport arena, Danube Sports World have announced a dynamic partnership set to promote sports in the region. Featuring ASICS’ first tennis and padel store in the UAE, ASICS-branded padel courts and locker rooms featuring ASICS’s latest campaign, this collaboration highlights ASICS commitment to supporting movement and getting more people to experience the uplifting effect of sports, encouraging an active lifestyle.
Providing a vibrant and dynamic environment for people of all ages and interests, Danube Sports World is Dubai’s premier and largest indoor sports facility spanning across 100,000 sq ft. It features nine ultra panoramic super mondo courts, eight badminton courts, three football pitches, four cricket pitches, one tennis court, four table tennis tables, two basketball courts and a gym along with multi-purpose areas.
The exclusive ASICS’s pop-up store at Danube Sports World offers visitors a chance to explore and purchase ASICS’ apparel, footwear and accessories featuring cutting-edge designs and innovative technologies. Catering to the specific needs of tennis, padel and indoor sports enthusiasts, it will feature the latest footwear and apparel and sport relevant technology.
The ASICS Padel Shoes range has been crafted through collaboration with sports scientists and players, boasting cutting-edge technology for durability, joint protection, and comfort on hard court surfaces, ensuring optimal performance and injury prevention during fast-paced padel matches. Featuring GEL™ cushioning silicone for rapid stops and hard landings, a Trusstic system for stability, and stylish designs for both men and women, these shoes offer support and style for padel players at all levels.
The pop-up store also features the ASICS Gel-Resolution Novak line that incorporates Novak Djokovic’s personal design preferences and ASICS technology for stability and precision during gameplay. The brand has also signed Ons Jabeur, the highest ranked Arab tennis player, crafting tennis shoes that fuse her unique style with technology for optimal performance on the court.
This collaboration represents a union of two brands deeply passionate about promoting a culture of active living. We are looking forward to announcing our calendar of activities and workshops, aimed at promoting movement and sports.
Rashid Meeran, Head, Danube Sports World
Providing players a premium and immersive sporting environment, the partnership also features an exclusive, state-of-the-art, padel court branded by ASICS. In addition, Danube Sports World’s stylish and functional locker rooms branded by ASICS presents visitors a comfortable and immersive experience as they prepare for their sporting activities.
“We are thrilled to welcome ASICS as our official partner. This collaboration represents a union of two brands deeply passionate about promoting a culture of active living. We are looking forward to announcing our calendar of activities and workshops, aimed at promoting movement and sports,” said Rashid Meeran, Head - Danube Sports World.
Seiji Hori, General Manager, ASICS Arabia commented, “We are delighted to partner with Danube Sports World and to open our first store that exclusively focuses on tennis and padel and indoor sports footwear and apparel. We are committed to encouraging movement of all kinds, and creating products that enhance performance and comfort at all levels, from beginners to athletes.”
The partnership will also include various community initiatives, exclusive events and engagement programmes. Together, ASICS and Danube Sports World are committed to fostering an active lifestyle and promoting health and wellness in the region and beyond.
