UAE PropTech Bayut Launches TruBroker

The first-of-its kind agent rewards and recognition programme is designed to elevate the real estate search experience

Bayut, a leading real estate portal in the UAE, has announced the launch of TruBroker, a first-of-its kind agent rewards and recognition programme designed to elevate the property search experience.

In the UAE’s highly competitive real estate sector, finding reliable agents and accurate property listings can be challenging. Users seek transparency, accountability, and high-quality service to ensure a smooth and efficient property search process.

Bayut’s new feature addresses these needs by introducing a merit-based system with performance badges and a competitive leaderboard, promoting excellence among agents in a competitive yet collaborative environment. Users benefit from a pool of highly motivated and reliable agents, while agents are empowered to showcase their expertise and dedication.

With over 20,000 agents currently on Bayut, TruBroker aims to motivate agents to uphold high standards of service and accountability. By showcasing expert agents with proven knowledge of properties and communities, the platform spotlights exceptional performance in avenues like customer satisfaction, responsiveness, and accurate property listings.

"TruBroker is a game-changer in the real estate market, setting a new benchmark for rewards and recognition for top-performing agents and addressing long-standing issues of accountability and transparency. By recognising and rewarding agents for their exceptional service, we not only enhance the property search experience for users but also support agents and agencies in maintaining high standards.”

Haider Ali Khan, CEO of Bayut and Head of Dubizzle Group MENA

TruBroker employs a merit-based system that acknowledges and rewards exceptional customer service, while also deploying a weekly leaderboard to highlight top performers. Agents can climb the leaderboard by earning TruPoints and three distinct performance badges while users can easily connect with agents by filtering searches based on location, real estate type, and desired outcome (rent or buy). The streamlined process ensures that property seekers find the most suitable agents quickly and efficiently, enhancing their overall search experience.

“TruBroker is a game-changer in the real estate market, setting a new benchmark for rewards and recognition for top-performing agents and addressing long-standing issues of accountability and transparency,” said Haider Ali Khan, CEO of Bayut and Head of Dubizzle Group MENA.

“By recognising and rewarding agents for their exceptional service, we not only enhance the property search experience for users but also support agents and agencies in maintaining high standards. Along with our recent launch of TruEstimate, an AI-powered property valuation tool developed in partnership with the Dubai Land Department, Bayut is committed to setting new standards in the industry and empowering both property seekers and real estate professionals.”