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The company plans to extend its reach across the GCC
May 29, 2024 | Staff Reporter | UAE | PropTech
Holo, a prominent player in the prop-tech industry, has initiated a pre-Series A funding round after surpassing its initial targets. This oversubscribed round was led by DFDF and Oryx Fund, marking their third investment in Holo, along with Aditum Investment Management Limited.
Michael Hunter, CEO and co-founder of Holo, emphasized the company’s core mission, saying, “Our primary objective has always been to create a robust platform for home buyers, a value we consistently uphold. With this new funding, we can scale aggressively while remaining true to our core values.”
The capital infusion will enable Holo to expand its market presence in the UAE, enhance team capacity, and develop key product lines. The company plans to extend its reach across the GCC, focusing initially on Saudi Arabia.
Our primary objective has always been to create a robust platform for home buyers, a value we consistently uphold. With this new funding, we can scale aggressively while remaining true to our core values.
Michael Hunter, CEO and Co-founder of Holo
Arran Summerhill, COO and co-founder of Holo, highlighted their strategic direction, “As a tech-first company, we are doubling down on our multiple platforms – direct-to-customer, agent apps, and internal systems. These products are designed for regional deployment. Our expansion plan targets the MENA region, where our solutions can significantly impact the growing property markets.”
The January funding positions Holo for a significant transformation in the home-buying process, leveraging automation and AI. Ali Qaiser, Partner at Hambro Perks Oryx Fund, expressed confidence in Holo’s future. “We are excited to support Holo as they continue to innovate in the prop-tech sector. As the Middle East’s pioneering digital mortgage platform, Holo is well-placed to capitalize on the rapid adoption of technology in real estate. We look forward to partnering with Holo to help them realize their growth potential, expand into new markets, and enhance their user experience.”
