Proptech Start-up Stoa Lays Off Employees

From 100, the number of employees has reduced to 20

Proptech start-up Stoa has reduced its workforce by 80 per cent from around 100 employees to just 20 after undergoing dramatic cutbacks. Rising inflation rates and the economic crisis dramatically changed the real estate market in the US, in which Stoa operates, handing the start-up’s business model a significant blow.

Stoa raised a total of $300 million since its founding in 2017, $100 million in equity and $200 million in debt. Almost the entire sum was raised in less than a year, between November 2021 and August 2022. The company recently received another undisclosed investment and said that it has several options on the table. “In response to the changes in the real estate market, the company is undergoing a reorganisation and has reduced its workforce to about 20 employees. Currently, there are several deals on the table that the company is considering,” the company said in a statement.

The Arizona-based company was founded by Israelis Or Agassi (CEO), Tom Sella, and Jonathan Saragossi, who has since left the company. Its iBuyer software platform, FlipOS, was developed to enable real estate investors to purchase, renovate, and sell homes faster and more efficiently. The company offered investors with low-rate lending and a guaranteed post-renovation purchase offer with a five-day close.

One of the company’s main investors is Oren Zeev, with additional investors including BRM and Fintech Acquisition Corp. 

Proptech start-up Stoa has reduced its workforce by 80 per cent from around 100 employees to just 20 after undergoing dramatic cutbacks. Rising inflation rates and the economic crisis dramatically changed the real estate market in the US, in which Stoa operates, handing the start-up’s business model a significant blow.

Stoa raised a total of $300 million since its founding in 2017, $100 million in equity and $200 million in debt. Almost the entire sum was raised in less than a year, between November 2021 and August 2022. The company recently received another undisclosed investment and said that it has several options on the table. “In response to the changes in the real estate market, the company is undergoing a reorganisation and has reduced its workforce to about 20 employees. Currently, there are several deals on the table that the company is considering,” the company said in a statement.

The Arizona-based company was founded by Israelis Or Agassi (CEO), Tom Sella, and Jonathan Saragossi, who has since left the company. Its iBuyer software platform, FlipOS, was developed to enable real estate investors to purchase, renovate, and sell homes faster and more efficiently. The company offered investors with low-rate lending and a guaranteed post-renovation purchase offer with a five-day close.

One of the company’s main investors is Oren Zeev, with additional investors including BRM and Fintech Acquisition Corp.