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The capital will be used to realise the company’s plans for commercial scaling in the Nordic region
January 18, 2024 | Staff Reporter | Norway | PropTech
Plaace, a rapidly growing Norwegian proptech company, has completed an investment round of €885000 with RunwayFBU as the main investor. The capital, combined with strategic support, will be used to realise the company’s ambitious plans for commercial scaling in the Nordic region. The investment round includes RunwayFBU as the main investor, along with existing investors OBOS and Blommenholm Industrier, as well as 177000 in support from Innovation Norway.
Snorre Jordheim Myhre, CEO and co-founder of Plaace, said, “This is a vote of confidence in the work we have put in during 2023 and the results it has generated. With this capital, Plaace is even stronger in the ongoing commercial scaling, ensuring that we continue to deliver value to our customers across the Nordic region.”
Hanna Selvaag Wangsmo, Investment Manager at RunwayFBU, commented, “Plaace offers decision support in a user-friendly way to a less digitised industry. This aligns well with our investment strategy in RunwayFBU, utilising data to improve processes and structures. The team already has tremendous execution capabilities, and we see significant international upside.”
In 2023, Plaace experienced robust growth by tripling its revenue. The company strengthened its presence in the market by securing contracts with 50 paying customers, including players like KLP Eiendom, Elkjøp, Norli, and Europris. The commercial team has expanded to six individuals across sales, marketing, and Customer Success. Founded in 2020, the company expects significantly increased activity in 2024 and is in the process of engaging with selected Nordic players.
The retail industry is undergoing significant changes, emphasising the increasing importance of a solid data-based approach. Plaace, in line with this trend, anticipates a rise in interest and demand for its services. The company is strategically positioned to leverage its unique offerings to meet the ever-changing needs of the industry.
