Farnek Expands Hospitality Division with Sales Appointment

Hotel and catering professional Omar Zahedah to develop new business for the facilities management company

Leading UAE-based smart and green facilities management (FM) company Farnek has appointed Omar Zahedah as Business Development Manager for its expanding hospitality division. With more than 16 years’ experience in the hotel and catering sector, bilingual Jordanian national Zahedah, will be responsible for developing new and existing business, with a strategic focus on hotels, restaurants and caterers in Abu Dhabi.

Markus Oberlin, CEO, Farnek, said, “Omar has a wealth of experience in the hospitality sector, particularly in Abu Dhabi, Al Ain and Al Dhafra. He understands how the hospitality sector operates, he’s commercially astute and has an outstanding track record. Based at our office in Abu Dhabi, he is ideally placed to capitalise on the bullish market sentiment and the upswing in demand we have witnessed for our hospitality solutions.”

Bullish Market

• Omar Zahedah appointed as Business Development Manager for facilities management firm Farnek's hospitality division
• Zahedah tasked with developing new and existing business opportunities, specifically targeting hotels, restaurants, and caterers in Abu Dhabi
• According to CBRE, hotel guests in Abu Dhabi increased by 22% year-on-year to 1.3 million, indicating a robust hospitality market
• Abu Dhabi aims to grow its international overnight visitors from 3.8 million to 7.2 million by 2030, with plans to add 18,000 hotel rooms and create 178,000 jobs

In its Q1 2024 market review, research consultancy CBRE estimated that the number of hotel guests in Abu Dhabi increased year-on-year by 22% to 1.3 million. Furthermore, earlier this year Abu Dhabi’s tourism strategy 2030 was unveiled with the emirate aiming to increase its overnight international visitors from 3.8 million last year to 7.2 million by 2030, adding 18,000 hotel rooms and creating 178,000 new jobs.

Prior to his appointment, Zahedah has held operational and managerial positions with Four Seasons Hotels, Royal Catering, the Abu Dhabi Armed Forces Officers Club and most recently Abu Dhabi National Hotels, where he generated AED 32 million in new business in 2023.

Commenting on his new role, Zahedah, who holds a BA in Hospitality Management said: “Farnek is a leading FM player in the UAE hospitality sector, with an extensive range of smart, sustainable and cost-effective solutions, offering hard and soft FM services, manpower supply, energy management and innovative digital solutions.

“It is a comprehensive and compelling market proposition and naturally my objective is to grow Farnek’s share of the hospitality market in Abu Dhabi still further, by cultivating strategic partnerships, offering operational efficiency and of course adding value.”    

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