Elevision, Dubai Design District Forge Agreement to Redefine Urban Digital Media

The strategic collaboration to enhance real world digital displays in urban environments

Elevision, the UAE’s leading digital-out-of-home (DOOH) media company, today entered an agreement with Dubai Design District (d3), part of TECOM Group PJSC. This partnership further cements Elevision's role in shaping Dubai’s media landscape and aligns with the UAE’s vision to position the city as a global creative capital under the Dubai Economic Agenda ‘D33’.

With this latest expansion, Elevision is setting a new benchmark for DOOH engagement, brand storytelling, and audience connection in one of the world’s most creative destinations. A global creative ecosystem dedicated to design, fashion, architecture, and art, d3 offers an unparalleled and far-reaching environment for brands seeking to engage with influential, creative audiences.

Through this collaboration, Elevision will introduce a cutting-edge digital network within the district, including 35 elevator screens and seven large-format outdoor digital displays. The network will enable advertisers to connect with a highly engaged and multicultural creative community, reaching more than 1,000 businesses and 19,000 professionals operating within d3, as well as visitors from beyond.

Technological Brilliance 

• Elevision strengthens its role as a homegrown UAE brand aligned with the nation’s innovation agenda
• The expansion brings the company's total digital screen network to 1,875 across the UAE, reinforcing its position as a market leader in DOOH media
• The digital screens will showcase a curated mix of content, including art, design, and fashion features

Driving Innovation in Urban Communication
Elevision’s expansion into d3 will enhance communication and engagement within the creative community, offering a seamless digital network that supports storytelling, collaboration, and interaction among tenants, visitors, and brands. The digital screens will showcase a curated mix of content, including art, design, and fashion features, serving as a dynamic medium for creative expression and real-time community updates.

“This partnership represents a significant milestone for Elevision as we continue to grow our presence in Dubai’s most influential districts,” said Niall Sallam, CEO of Elevision. “By integrating our advanced digital network into d3, we are not only enhancing communication and engagement within the creative community but also contributing to Dubai’s D33 vision by fostering innovation, supporting business growth, and unlocking new opportunities for brands looking to connect with a highly sought-after audience.”

Elevision’s expansion into d3 introduces an advanced digital media platform tailored to the destination’s vibrant creative ecosystem. Integrating high-resolution digital displays with real-time content management enables dynamic storytelling, fosters community-driven engagement, and enhances interactive experiences for residents and visitors alike.

Beyond community interaction, Elevision’s state-of-the-art digital displays are a strategic platform for premium advertising. Luxury brands, lifestyle companies, design firms, tech innovators, and cultural institutions can amplify their presence within Dubai’s creative economy, reaching targeted and high-value audiences in an immersive, visually compelling format.

Evolving DOOH Advertising and Market Growth

This expansion brings Elevision’s total digital screen network to 1,875 across the UAE. It further strengthens its position as a market leader in DOOH media and reinforces its role as a homegrown UAE brand, driving innovation and shaping the evolution of urban media landscapes. Following its successful expansion into the UK market in 2024, Elevision extends its digital footprint across the Middle East and Europe, solidifying its position as a key player in the global DOOH industry.

As part of its commitment to continuous innovation and digital transformation, Elevision will introduce AI-powered personalisation, data-driven audience insights, and interactive advertising formats that redefine urban communication. The company remains focused on expanding its digital footprint across Dubai’s key districts, offering brands and agencies new, impactful ways to engage their audiences in high-value locations.

“This partnership represents a significant milestone for Elevision as we continue to grow our presence in Dubai’s most influential districts. By integrating our advanced digital network into d3, we are not only enhancing communication and engagement within the creative community but also contributing to Dubai’s D33 vision by fostering innovation, supporting business growth, and unlocking new opportunities for brands looking to connect with a highly sought-after audience.”

Niall Sallam, CEO of Elevision

Elevision continues to push the boundaries of what DOOH can achieve by leveraging the latest advancements in programmatic advertising, data-driven insights, and dynamic digital placements. It provides brands and agencies with smarter, more effective ways to captivate audiences and maximize ROI in Dubai and its expanding markets in the Middle East and Europe.