EAST-O Holdings Launches an Integrated PropTech Platform

EAST-O Holdings capitalising on market demand with 89% of UAE customers transitioning into digital converts, necessitating online-based services

EAST-O Holdings, the technology division of Eltizam Group, has newly launched “PropEzy”, a cloud-based software-as-a-service (SAAS) platform to manage customer experience and optimise operations in real estate management in the MENA region.

Conceptualised in the UAE, the app was developed to merge different technology platforms used to manage the built environment into one integrated product for community, property, security, workplace and facilities management. An ‘all-in-one’ solution, PropEzy facilitates the residential and commercial real estate industry globally to effectively reduce costs and increase return on investment for asset owners and operators.

Uros Trojanovic, Divisional CEO of EAST-O Holdings, said, “We identified a gap in the market by building a suite of integrated products that ultimately lead to one multi-functional system, bringing together all stakeholders involved in operating a residential or commercial building. PropEzy is a pioneering platform in the industry that provides a consolidated solution to efficiently streamline and lower operational outgoings. Our launch partner companies in the UAE supported our R&D phase, enabling us to develop a fine-tuned app with sophisticated features to fully optimise the day-to-day business operations.”

The initial product suite built out of this partnership, encompasses three products which can function autonomously or in an integrated platform, including: PropEzy Community, PropEzy Workplace and PropEzy Property. They are redefining the market by collectively improving service and customer satisfaction through digitised processes, whilst enhancing engagement and communications. 

EAST-O Holdings is constantly evolving with the aim to further enhance this current platform into a proptech operations super-app, which would accelerate the success of clients and businesses through data-driven decision-making. Today, three of five planned products have launched, following a strong development pipeline as per the product roadmap.