Dubizzle Acquires Property Monitor, Strengthens Position in Real Estate Data

The platform looks to enhance the PropTech landscape in the region

Dubizzle Group has announced the acquisition of Property Monitor, a leading PropTech platform in the UAE, strengthening its leadership in real estate classifieds and technology through a portfolio of market-leading brands, including Bayut and dubizzle. Integrating Property Monitor into Dubizzle Group’s real estate offering enhances the value proposition for agencies and developers by delivering a more comprehensive and data-rich user experience.

As one of the leading market intelligence providers in the UAE, Property Monitor enables key industry players to make data-driven decisions through PMiQ, its SaaS-based platform, and other products including APIs integration, market reports and automated valuations. With a premier client base which includes the UAE’s leading real estate agencies and developers, it has established itself as a critical tool within the UAE real estate ecosystem for property data, analytics and insights.

Dubizzle Group plans to enhance Property Monitor’s product suite by incorporating demand-side data, creating avenues for deeper client engagement. Property Monitor achieved revenue CAGR of 55 per cent from 2022 to 2024 and attracts more than 7,700 monthly users, primarily real estate agencies and property developers.

"This acquisition unlocks new opportunities to enhance the value that Bayut and dubizzle deliver to real estate agents and developers, while reinforcing Dubizzle Group’s position as a leading destination for real estate classifieds in the UAE. It also reflects our broader strategy of targeted acquisitions that strengthen our ability to deliver an exceptional user experience across the region’s real estate and automotive sectors."

Haider Ali Khan, CEO, Dubizzle Group - UAE

Haider Ali Khan, CEO of Dubizzle Group – UAE, said: “We are delighted to welcome Property Monitor to the Dubizzle Group real estate portfolio. As a trusted and respected brand in the UAE, Property Monitor complements our market-leading platforms Bayut and dubizzle. This acquisition unlocks new opportunities to enhance the value that Bayut and dubizzle deliver to real estate agents and developers, while reinforcing Dubizzle Group’s position as a leading destination for real estate classifieds in the UAE. It also reflects our broader strategy of targeted acquisitions that strengthen our ability to deliver an exceptional user experience across the region’s real estate and automotive sectors."

The announcement marks Dubizzle Group’s third acquisition in two years, building on continued expansion in the digital marketplace space in the MENA region. In 2024, Dubizzle Group acquired Hatla2ee, a leading marketplace in Egypt for used and new cars. The Group also acquired Drive Arabia, a leading source for automotive news, reviews and car comparisons in the Middle East to broaden its offering for car buyers and its advertising capability for automotive manufacturers.

The acquisition of Property Monitor reflects Dubizzle Group’s strategic approach to M&A—targeting complementary businesses in the MENA region that strengthen the Group’s position within the real estate and automotive ecosystem, deepen the overall product offering and enhance the experience for users and clients.

Dubizzle Group’s flagship platforms—dubizzle and Bayut—are market leaders across the UAE, Saudi Arabia, and Egypt, with a strong presence in several other MENA countries. With more than 47m monthly visits and 15m monthly users, Dubizzle Group’s portals are the region’s go-to destinations for online classifieds.

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