Anarock’s ASTRA Receives Patent Status

The proptech tool uses AI to increase sales

Anarock, a residential real estate services group, has announced that ASTRA, the firm’s proprietary AI-driven sales acceleration tool for real estate developers to speed up their project sales results, has officially received patent status. With this, Anarock claims it is the first and only real estate services firm to obtain a patent for a disruptive proptech tool built using AI to increase sales.

Sunil Mishra, chief strategy officer at Anarock Group said that ASTRA was created over a two-year period by Anarock and its data analytics partner G-Square Solutions. The ASTRA algorithm examines customer behaviour data to produce highly accurate leads, increasing marketing effectiveness while significantly reducing marketing expenses. “This pioneering sales tech solution is now aptly registered with the Controller of Patents and a patent has been granted for innovative practices and processes under the category of a ‘System for Artificial Intelligence-driven Productivity Enhancement for Sales Management’,” he added.

Since its introduction in July 2021, ASTRA has transformed the way properties are sold in over 200 projects across 21 cities. It radically streamlines processes, maximises efficiency in sales conversion, and entirely eliminates leads leakage. Built on consumer behaviour data from over 5 million leads from ANAROCK’s own database, the tool implements 74 varying models to make it a custom fit for real estate projects of various sizes and stages of completion, and at any location.