

The startup’s advanced technology combines large language models (LLMs) with visual experiences
March 10, 2025 | Staff Reporter | Israel, Portugal | PropTech
eSelf AI, an innovative Israeli startup, is revolutionising the real estate and PropTech industry and has generated $100 million in sales for a Portuguese real estate brokerage firm Porta da Frente Christie's. The startup’s advanced technology combines large language models (LLMs) with visual experiences, allowing customers to interact with AI-powered virtual agents for personalized service at any time of the day. This technology has proven invaluable, especially for customers in different time zones, enabling them to get their questions answered even when human agents are unavailable.
“We are not only a face that is moving and speaking while the agent responds to the user, but we also have sharing video and image capabilities,” said Alan Bekker, Co-founder and CEO of eSelf AI. By leveraging these capabilities, eSelf AI provides customers with more engaging and efficient interactions, ultimately enhancing their experience with real estate services.
“We are not only a face that is moving and speaking while the agent responds to the user, but we also have sharing video and image capabilities."
Alan Bekker, Co-founder and CEO of eSelf AI.
Porta da Frente Christie's has over 5,000 properties in its portfolio, making it difficult for human agents to keep track of every detail. “It is impossible for a physical person to know all of the information regarding these 5,000 properties, but it’s not impossible for an AI agent to do so,” said João Cília, CEO of Porta da Frente Christie's. The AI agent is able to provide comprehensive, immediate answers to customer inquiries, offering virtual tours and detailed information about listings without the limitations of human memory.
The AI system has significantly improved customer service by reducing the need for overnight staffing and enabling clients to interact with the system at their convenience. Cília believes that AI agents will eventually replace many physical consultants, making real estate operations more cost-effective in the long term.
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