Adam Neumann’s Flow Opens Co-living Community in KSA

The co-founder of WeWork aims to expand and innovate in the residential sector of the region

Flow, the co-living venture founded by WeWork’s Adam Neumann, is making a splash in Riyadh with the opening of its first high-end residential compound, boasting 238 furnished apartments. Rent for the stylish units starts at $3,500 a month and the property includes a host of hotel-like services such as laundry and housekeeping, alongside unique amenities like co-ed gyms and bowling alleys—features not commonly found in Saudi Arabia.

Despite its modest footprint in the US, where it operates only six buildings, Flow is strategically aligning itself with local investors to expand further in Saudi Arabia. The company has plans for three additional residential properties in Riyadh, anticipated to bring around 920 units to the market. One of these buildings is already operational, while the others are expected to open in early 2025.

Strategic Expansion

• WeWork co-founder Adam Neumann’s Flow makes an entry into Saudi Arabia
• The company’s real estate project in Riyadh features 238 furnished apartments with hotel-like services, starting at $3,500 a month
• Flow plans for three more residential properties in Riyadh, adding approximately 920 units to the market
• Aiming to redefine residential living, Flow targets both locals and expatriates with diverse rental options

“Saudi Arabia presents a tremendous opportunity to invest in a place with dynamism and growth,” a Flow spokesperson stated, highlighting the strategic vision behind the expansion. This move follows a $350 million investment from Andreessen Horowitz in 2022, hinting at the firm’s ambitious aspirations in the region.

The newly-opened property caters to both local and expatriate communities, offering a mix of furnished and unfurnished apartments. The average rent for a furnished unit is around $4,262, significantly higher than the average unfurnished rate of $2,843.

While Neumann aims to innovate in the residential real estate sector, his past with WeWork looms large. After the co-working giant filed for bankruptcy and was sold for a fraction of its former value, Neumann’s focus now is firmly on Flow, as he seeks to transform living experiences and foster community-oriented spaces. As the company navigates its growing presence in the Middle East, it remains to be seen how it will address financial challenges faced by some of its US properties, but with its Riyadh initiative, Flow is certainly on a promising trajectory.

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