Making a Shift Towards Smart and Modern Homes

Ahmed Turki, Co-Founder of Housez.ae, speaks to REM TIMES about the competitive UAE real estate market and the trends to look forward to in 2025

A highly skilled property management expert with a proven track record in maximising revenue and optimising portfolio performance across both residential and commercial real estate, Ahmed Turki excels at creating high-value environments that drive tenant satisfaction and long-term retention.

With 14 years of experience in property management at the private department of H.E. Sheikh Mohammed Bin Khalid Al Nahyan, the Co-Founder of the property portal Housez.ae combines his strategic expertise in leasing, marketing, and tenant acquisition with a deep understanding of financial and legal regulations to successfully manage large property portfolios. His dynamic approach to networking, negotiation, and property management consistently delivers strong financial outcomes and fosters thriving, sustainable property communities.

One of the proud sponsors of World Realty Congress 2024, Turki talks to REM TIMES about the competitive real estate market of today; the challenges faced by property managers and what sets Housez.ae apart from its competitors.

Q. What key strategies have you implemented to maximize both residential and commercial property performance in today's competitive market?

To maximise property performance, I focus on meeting tenant needs while ensuring efficient property management. For residential properties, this includes providing high-quality amenities, maintaining regular upkeep to keep the property in excellent condition, and setting fair rental rates that are competitive yet affordable. These factors help attract and retain tenants. For commercial properties, I focus on securing a balanced mix of tenants whose businesses complement each other, creating a vibrant and mutually beneficial environment. This synergy enhances foot traffic and overall satisfaction.

Additionally, I keep a close eye on market trends, adjusting rental strategies and property offerings to stay ahead of competition and capitalize on new opportunities. By combining these efforts, I ensure that both residential and commercial properties consistently deliver strong performance in today’s competitive market.

Q. What are some of the most common challenges property managers face when balancing regulatory requirements with tenant satisfaction, and how do you overcome them?

One of the biggest challenges property managers faces is balancing legal requirements with keeping tenants happy. To address this, I prioritize clear communication from the very beginning, ensuring tenants understand their rights and responsibilities. Transparency builds trust and minimizes potential misunderstandings. When conflicts or concerns arise, I resolve them promptly by following the rules while also listening to tenants' perspectives. For example, if a maintenance issue becomes a point of contention, I ensure repairs are handled within legal timelines while keeping tenants informed throughout the process. This approach creates a sense of fairness and reliability. By fostering open communication and acting quickly to address concerns, I strike a balance that meets both legal standards and tenant expectations, building long-term trust and satisfaction.

Q. How does your platform differentiate itself from traditional property management approaches, and what role do technology and digital tools play in streamlining property operations and enhancing the user experience?

Housez.ae sets itself apart by using modern technology to make property searching simple and efficient. Our platform offers detailed property listings, intuitive search filters, and tools like mortgage calculators to help users make informed decisions. While we currently focus on creating a seamless experience for users, we plan to integrate AI-powered features soon. These tools will provide personalized property recommendations, helping users find their ideal homes or commercial spaces quickly. Additionally, the platform’s user-friendly design ensures an enjoyable and stress-free browsing experience. By prioritizing innovative technology and customer-centric features, Housez.ae is redefining property search in the UAE, offering a fresh and forward-thinking alternative to traditional property management methods.

Q. What trends or shifts are you seeing in tenant expectations and market demand, and how do you adapt your strategies to ensure long-term sustainability and growth?

Tenant expectations are changing as they now prioritize flexibility, eco-friendly spaces, and high-quality services. Residential tenants often seek comfortable, well-designed homes with features that enhance their quality of life, such as smart home technology or energy-efficient systems. Commercial tenants look for spaces they can easily adapt to their unique business needs, such as flexible layouts or modern amenities. Meeting these demands requires understanding the market and staying updated on emerging trends. For example, offering sustainability-focused upgrades or customized lease terms can make properties more attractive. By aligning property offerings with tenant preferences, I ensure that properties remain competitive, meet market demands, and maintain long-term success.

 Q. What emerging trends do you see in the property and PropTech market of the UAE in 2025?

The UAE property market is growing fast, with exciting trends shaping its future in 2025. Smart homes with automation and modern technology are becoming very popular because they make life easier and more efficient. Eco-friendly buildings that save energy and use sustainable materials are also in high demand. Mixed-use communities, which combine homes, shops, and leisure areas, are rising as they fit modern urban lifestyles and offer convenience. Technology like AI and blockchain is improving property management, making it faster, and enhancing tenant experiences. These trends are setting the UAE property market up for even more success in 2025 and the future

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