Interviews

A leading figure in Spain's real estate and digital marketing landscape since 2005, Fran Martinez is the Co-Founder, and CEO of property management specialist firm Fincas Cholo, S.L., and Co-Founder and COO of PropTech company Administrapolis, S.L. With a deep understanding of the Spanish property market, Fran has been at the forefront of integrating innovative technologies and sustainable practices into property management, ensuring that the companies he leads stay ahead of regulatory changes while providing exceptional service to tenants and clients. His approach is rooted in a commitment to sustainability and the adoption of smart technologies, such as IoT, that enhance the tenant experience and streamline property management.

In a recent conversation with REM TIMES, Fran discussed the shifting dynamics in property management, emphasising the importance of adapting to new trends such as short-term rentals and commercial conversions. He also highlighted how emerging technologies and evolving regulations are reshaping the industry, and shared insights on how his companies, Fincas Cholo and Administrapolis, are preparing for the future by staying ahead of the curve with green initiatives and digital innovations.

Q. How do you see sustainability evolving in property management, and what steps are Fincas Cholo and Administrapolis taking to adopt sustainable practices?

Sustainability is no longer a “nice to have” feature; it’s a must, and it’s something we take seriously at Fincas Cholo and Administrapolis. We are seeing more demand for energy-efficient buildings, better waste management, and greener lifestyles overall. People want to live in places that not only feel good but also do good for the planet.

We have already started implementing energy-saving measures like LED lighting and smart thermostats in the properties we manage. We are also encouraging recycling programmes and even looking at solar panel installations for some of our buildings. It’s not just about ticking a box; it’s about creating communities where people are proud to live because they know they’re contributing to a better future.

Q. What is the most underutilized technology in property management today, and how can it improve efficiency and customer experience?

Honestly, IoT (Internet of Things) has so much untapped potential in property management. Imagine sensors that monitor a building’s systems in real-time, alerting us before something breaks down. That’s predictive maintenance, and it can save time, money, and a lot of headaches for everyone involved.

At Fincas Cholo and Administrapolis, we’re starting to explore IoT solutions that can optimise energy usage, like smart lighting, while improving tenant experiences with things like remote-controlled access or automated security systems. It’s all about making life easier for tenants while ensuring properties run like a well-oiled machine.

Q. What are the biggest challenges facing property management in Spain and Galicia, and how are you addressing them?

Spain, especially Galicia, has its own set of unique challenges. For one, navigating the ever-changing regulations is a constant juggling act. We’ve got national housing laws, regional policies, and local rules to keep up with—it’s like playing 3D chess sometimes! That’s why we’ve built a team that stays on top of legal updates and ensures all our clients’ properties are fully compliant.

Another big issue is housing affordability and availability. In Galicia, for instance, there’s a growing demand for quality housing that doesn’t break the bank. We’re tackling this by advising on renovation projects and even helping to repurpose spaces into more practical housing options.

And of course, sustainability is another biggie. We’re constantly looking for ways to make buildings more energy-efficient, not just to comply with regulations but to create value for our clients and the planet.

Q. With the rise of diverse property investments (e.g., short-term rentals, commercial conversions), what trends are you seeing, and how are property managers adjusting?

It’s a really exciting time for property management because there’s so much creativity happening in the investment space. Short-term rentals are booming, but they come with challenges like stricter regulations in cities like Barcelona or Málaga. We’re helping clients navigate these changes and adapt to other rental models, like mid-term leases, which are growing in popularity.

Commercial conversions are also a big trend—turning old office spaces into apartments or co-living spaces is a win-win for investors and tenants. At Fincas Cholo, we’re all about making these transitions smooth by managing the whole process, from permits to tenant onboarding.

Q. How do you foresee upcoming changes in real estate laws affecting property management, and what preparations are you making?

Laws in Spain are always changing, and they can be a bit of a rollercoaster ride. Take the new rent caps, for example. It’s a game-changer for landlords and property managers. At Fincas Cholo and Administrapolis, we’re staying ahead of the curve by closely monitoring these changes and advising our clients on how to adapt without losing value.

Another big one is the push for more sustainable practices. Governments are getting stricter, and that’s why we’re already ahead of the game with energy audits, eco-friendly upgrades, and sustainability programs. We see these laws as opportunities to improve the properties we manage and make them more attractive in the market

Q. What key trends do you think will shape property management in the next 5-10 years, and how are you preparing your companies for them?

The next decade is going to be a wild ride, but we’re ready! Technology is going to be huge — AI, IoT, even blockchain are going to change how we do things. At Fincas Cholo, we’re already investing in tools that automate tasks and make communication with tenants easier. It’s all about being more efficient and delivering better service.

Sustainability is another major trend. People want greener homes, and regulations are pushing us in that direction too. We’re taking steps now, like installing solar panels and making buildings more energy-efficient, so we’re ahead of the curve.

Tenant expectations are also shifting — they want everything digital and personalized. That’s why we’re upgrading our platforms to make their lives easier, from paying rent online to scheduling maintenance with just a tap on their phone.

And let’s not forget about the housing market. Remote work, urbanization, and affordability challenges are reshaping demand. We’re diversifying our portfolio to include co-living spaces and suburban developments that meet these new needs.

At the end of the day, our goal is to be leaders in this industry, not just following trends but setting them. At Fincas Cholo and Administrapolis, we’re all about staying ahead and creating real value for our clients and communities.

For more property management news, subscribe to the REM TIMES newsletter